ZAFCO
Armstrong Tires
Art Direction, Design, Illustration, UI
Challenge
Relaunch the classic Armstrong Tires brand after 20 years of market dormancy.
Solution
What makes a tire brand relevant to consumers today? We dug in via extensive company, audience, and market research.
Results
A revitalized brand, mascot, communication strategy, and flagship website to herald the reintroduction of an iconic name in tires. As a result, organic traffic increased 26% and pageviews of the Passenger index page increased 223%.
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![](https://freight.cargo.site/t/original/i/30f73146f702af53afebdd295c646a8979bd4ebf5195d58c98c76fa783844c64/04tire-profile.png)
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