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Armstrong Tires

Art Direction, Design, Illustration, UI


Relaunch the classic Armstrong Tires brand after 20 years of market dormancy.


What makes a tire brand relevant to consumers today? We dug in via extensive company, audience, and market research.


A revitalized brand, mascot, communication strategy, and flagship website to herald the reintroduction of an iconic name in tires. As a result, organic traffic increased 26% and pageviews of the Passenger index page increased 223%.

2022 : Owen Shifflett