Art Direction, Design, Illustration, UI
Relaunch the classic Armstrong Tires brand after 20 years of market dormancy.
What makes a tire brand relevant to consumers today? We dug in via extensive company, audience, and market research.
A revitalized brand, mascot, communication strategy, and flagship website to herald the reintroduction of an iconic name in tires. As a result, organic traffic increased 26% and pageviews of the Passenger index page increased 223%.