Baseball

Create a shoppable, product-driven platform that grabs the attention of DSG’s target audience: 16-to-25-year-old baseball-lovers.

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Solution

Create an online environment that lets users step into the game and experience the next best thing to being on the field themselves.

Results

An interactive video lookbook featuring products “in action”. Visitors spent more than 4.3K total hours exploring, sharing and shopping across desktop and mobile.