Sketchbook    About Owen
DICK’S SPORTING GOODS

Running


Concept, Design, Illustration, UI/UX


Challenge

Create a highly shoppable site that would also serve as an engaging piece of their branding outreach to runners.

Solution

A cinematic site experience that draws users into an immersive video vignette lookbook that highlights detailed footage of the products in motion.

Results

Combining the drama and story of a video narrative with the interactive content of a shoppable product site, seamlessly melding emotional brand storytelling with e-commerce shopability.














2022 : Owen Shifflett