DICK’S SPORTING GOODS
Running
Concept, Design, Illustration, UI/UX
Challenge
Create a highly shoppable site that would also serve as an engaging piece of their branding outreach to runners.
Solution
A cinematic site experience that draws users into an immersive video vignette lookbook that highlights detailed footage of the products in motion.
Results
Combining the drama and story of a video narrative with the interactive content of a shoppable product site, seamlessly melding emotional brand storytelling with e-commerce shopability.
Combining the drama and story of a video narrative with the interactive content of a shoppable product site, seamlessly melding emotional brand storytelling with e-commerce shopability.
Concept Deck
Production
