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DICK’S SPORTING GOODS

Women’s Fitness


Concept, Design, UI/UX


Challenge

Connect with an audience DSG struggled to reach, and showcase women’s athletic clothing in a shoppable and shareable format.

Solution

Tell our audience’s story: celebrate the lives of women who personify both strength and femininity, and use athletic apparel as a key supporting character.

Results

Users spent over 6.3K hours engaging with an interactive video lookbook that features custom photography, integrated share and shop features, and an empowering brand voice. 








2022 : Owen Shifflett