DICK’S SPORTING GOODS
Women’s Fitness
Concept, Design, UI/UX
Challenge
Connect with an audience DSG struggled to reach, and showcase women’s athletic clothing in a shoppable and shareable format.
Solution
Tell our audience’s story: celebrate the lives of women who personify both strength and femininity, and use athletic apparel as a key supporting character.
Results
Users spent over 6.3K hours engaging with an interactive video lookbook that features custom photography, integrated share and shop features, and an empowering brand voice.
Users spent over 6.3K hours engaging with an interactive video lookbook that features custom photography, integrated share and shop features, and an empowering brand voice.
Concept Deck
Production
