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DICK’S SPORTING GOODS

Women’s Fitness


Concept, Design, UI/UX


Challenge

Connect with an audience DSG struggled to reach, and showcase women’s athletic clothing in a shoppable and shareable format.

Solution

Tell our audience’s story: celebrate the lives of women who personify both strength and femininity, and use athletic apparel as a key supporting character.

Results

Users spent over 6.3K hours engaging with an interactive video lookbook that features custom photography, integrated share and shop features, and an empowering brand voice. 






Concept Deck





Production





2022 : Owen Shifflett