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White House Historical Association

Strategy, Art Direction, Design, Illustration, UI/UX


Help the Association increase brand recognition and improve content curation.


Use a two-phase approach to first redesign the Association’s communication strategy, and then create a new online home for one of the world’s most famous houses.


Visitors spent 58% longer on the site, compared to the same period during the previous year, while viewing an unparalleled collection of presidential artifacts and historical content. Additionally, the site bounce rate decreased by 53%.

2022 : Owen Shifflett